Haiden Surf was started by, none other than two Southern California native surfer girls turned moms, who were tired of dressing their little men in boring beachwear. After some long brainstorming sessions, friends Katie Motika and Alli Baldocchi--who have four boys between them (Haiden is Katie’s first born)--decided that if they can ride a long board, change a diaper and balance a checkbook at the same time, than they could totally take the boys’ surf wear industry by storm. Fer sure!
